We collect, store and make use of any personal information that you give us, in accordance with the General Data Protection Regulation (GDPR).

ABOUT US by The London School of Make-Up Ltd. Registered Office:  11 John Princes Street London, W1G 0JR

‘We’, ‘us’ or ‘our’ refers to THE LONDON SCHOOL OF MAKE-UP , and ‘our website’, ‘site’ or ‘the website’ refers to THE LONDON SCHOOL OF MAKE-UP’s website. Our privacy policy statement is given below. If we make changes to this policy, we will notify you by updating this statement on our Website.


The London School of Make-Up Ltd is committed to protecting your personal information when you use our services. This Privacy and Cookie Policy outlines our obligations and your rights when using our services. It provides you with information on how we collect your personal information and how we safeguard your privacy.

We collect, store and make use of any personal information that you give us, in accordance with the General Data Protection Regulation (GDPR). Your personal information that is collected, stored and used will be handled in accordance with the Act. This Policy applies to the information collected by The London School of Make-Up. By using our website or submitting your personal information, you accept the terms of this Policy.


To provide you with online services you request, we may use your personal information which you have already given us, the information we have about the way you use this website and information we have about you from our records. Our records may include the following information:

Technical information, including the internet protocol (IP) address used to connect your computer to the internet, your browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and

Information about the way you use our website, including how and when you came to visit our website, what web pages you visit, the items you search for online, how long it takes pages to load for you, information about any errors in downloads, and the amount of time you spend on certain web pages.

Having this information also allows us to:

  • Make sure the information we hold about you is correct and up to date.
  • Provide you with services that are fair, equal and in line with the Equality Act 2010.
  • Support the health, safety and safeguarding of our customers and employees.
  • Improve the services we provide to you.
  • Provide you with information about The London School of Make-Up Ltd that may be of interest to you.
  • In all cases, we will only collect information we need to provide you with the service(s) you have requested and to meet our legal obligations.


We ask for your name, telephone number, home address, email address and age for suitability for the course and inform of certificates to be collected, prospective jobs newsletter sign ups and Awarding Body (IMA keeping only Full name, Nationality and email address). When a booking is made on our site, in addition to the above, we also ask for invoice address, and payment method details. We don’t keep your card details in our website payment section goes to Paytm Card Company. Your credit card and identity information are secure. Trustwave: Based upon information provided by The London School Of Make-Up regarding its policies, procedures, and technical systems that store, process and/or transmit cardholder data, The London School Of Make-Up has performed the required procedures to validate compliance with the PCI DSS. We may obtain information about your usage of our Website to help us develop and improve it further through online surveys and other requests.



  • Your data will enable us, and our processors, to fulfil your order, to notify you about important functionality changes and for statistical or survey purposes to improve this website and our services to you. We may also send you from time to time (by email) information about products and services and details of promotions and special offers from The London School of Make-up. If you do not wish to be contacted for these purposes, we offer a range of ways in which you can inform us about your marketing preferences:
  • All email messages and email newsletters will contain information on how you can unsubscribe; or
  • Send an email to our Administration Department division on our feedback form writing “unsubscribe” in the subject heading; or
  • Call our office division – see the “Contact Us” section; or
  • Write to us at: Administration Dept. The London School of Make-up.


In assessing your request for goods or services, we may use your information for the purposes of the prevention and detection of fraud.

The London School of Make-up Limited is a registered data controller under the Data Protection Act (the “Act”). We comply with the standards, procedures and requirements laid down in the Act to ensure that the personal information you give us is kept secure and processed fairly and lawfully.

We may ask you to fill in print or online application form, callback forms. You are able to browse our website without telling us any of your personal information.

We receive information from your web browser about how you use our website, including which web pages you visit. This information includes your IP address (a unique identifier assigned to your computer), but it does NOT identify you personally. We use this information to review and make improvements to our website. By giving us your details, such as your name, email address, postal address, phone number, date of birth etc., you allow The London School of Make-Up to provide you with the service(s) you request.

We may ask you to register on or log into certain areas of our website in order to provide you with a personalised experience of our website, i.e. provide you with helpful information based on the details you have given us.


We may use your personal information in the following ways:

  • To acknowledge, confirm and your enquiry and add your details to our database.
  • To facilitate the reservation, purchase courses.
  • To deal with any complaints you make.
  • To provide you with information and services you have requested.
  • To contact you in connection with a survey and use any information you give us in a survey
  • To administer and manage our website and make sure that our website is presented in the best way for you and for your computer or device.
  • For internal business and technical operations as part of our efforts to keep our website secure.
  • For any other purposes which you have given us your permission to do. We may combine the personal information that you give us with other information we collect about you for the purposes outlined in this Privacy Policy.
  • For marketing purposes. If you no longer want to receive marketing communications from The London School of Make-Up, you can click on the unsubscribe link contained in the marketing communications we send you. Alternatively, you can email and ask to have your details removed from our database. If you are a customer and have a contract with us, please note that we may not be able to remove your details or stop contacting you altogether.


Information is sometimes shared within The London School of Make-Up Ltd in order to make sure you are receiving all the services you require. Only staff members who need to see your personal information will have access to it.

In most circumstances, we will not share your personal information without your permission. However, there may be situations where it is necessary for us to share some of your information with others. Where this is the case, we will only share this information when we are required to do so by the law and in line with our obligations under the General Data Protection Regulation (GDPR). Examples include situations involving the prevention and detection of crime and to safeguard customers where they may be at risk. Some of the organisations that we may share data with include:

  • The police, to help prevent and detect crime.
  • Local authorities, to assist with any applications or matters related to your housing, such as Council Tax.
  • HM Revenue & Customs, National Crime Agency, local authorities, regulators and other authorities based in the UK who require reporting of processing activities.
  • Utility companies who provide services to a property that you have purchased.
  • Regulators, such as anti-money laundering agencies which may be based outside of the EU
  • Organisations that we contract or partner with to provide services to our customers.
  • Service providers acting on our behalf or The London School of Make-Up  that you have a contract with such as In-House


We may contract with other companies to provide certain services, including credit card processing, shipping, name and address verification, email distribution, market research and promotions management. We provide these companies with only the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited by contract from using this information for their own marketing purposes or from sharing this information with anyone other than The London School of Make-up. However, we will not pass your information on to any other third party companies for marketing purposes unless you have agreed for us to do so.

One of the purposes for which we may disclose your address and postcode details is to check against the Fraud Prevention Scheme. We may also disclose specific information upon governmental request, in response to a court order, or when required by law to do so. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

We may share your personal data with third parties in the following situations:

We may share your personal information with business partners who we work within a joint venture partnership. The companies we work with have to, by law, make sure that they protect and correctly handle your personal information.

We may share your personal information with third parties who act on our behalf to support our business operations, based both within and outside the EU who provide marketing services.

If you are currently receiving marketing communications from The London School of Make-Up and no longer wish to do so, you can click on the ‘opt-out’ link contained within marketing emails we send you.

We will not send you unwanted email messages or junk mail, and your details will not be provided to any organisation other than us, our business partner for marketing purposes unless you have explicitly allowed us to. We may, however, send you emails about our services, such as responses to enquiries you make about our services.

When you use social media platforms, and if you have opted in to receive our marketing, you may receive advertising that is specifically tailored to your needs. This is known as ‘targeted advertising’ and will relate to The London School of Make-Up services only. You will not receive any other types of targeted advertising because we will not pass your information on to any other social media groups.

Third-party sites

Our website contains links to websites owned and operated by third parties. They have their own privacy policies, and we suggest you review these before using their websites.


The information that we hold about you is stored in our physical or electronic databases (password required). We will only use your personal information in the ways we describe in this privacy notice.

We will take necessary precautions to prevent your personal information from being lost, used incorrectly or altered. We will keep your details safe by using:

Secure computer systems. We will use security measures to make sure no-one outside of The London School of Make-Up is able to access information about our customers which we store electronically.

Filing cabinets. We keep our filing cabinets in secure locations within The London School of Make-Up offices.

Once your information is collected, it is stored on secure servers managed by The London School of Make-Up. We make every effort to make sure our systems and website are free from viruses. However, please make sure your computer is running properly. Every computer has a logging password.

We do not accept responsibility for any issues you experience on your computer or other devices as a result of using our website or from downloading software to improve your experience of our website.

Our enquiry forms are not sent via an encrypted channel. We therefore ask that you do not include confidential information, e.g. bank account or card details when using forms on our website.


In line with the General Data Protection Regulation (GDPR), you are able to find out what information we hold about you. If the information we hold about you is incorrect, we will make the necessary changes to correct this information and tell you once we have made these changes.

Challenging information held about you

We want to make sure that your personal information is correct and up-to-date. If you think the information we hold about you is incorrect, you can ask us to correct or remove it.

If for any reason, you are not happy with our response, you are able to contact the regulatory body: Information Commissioner, Wycliffe House, Water Lane, Wilmslow, Cheshire, CK9 5AF.

The right to be informed

Through the provision of our privacy notices, we will be open and transparent about how and why we use your personal information.

The right of access to personal data

You have a right to ask us what personal information we hold about you and to request a copy of your information. If you would like a copy of the personal information we hold about you, please complete the subject access request form and email it to

Alternatively, you can make a request in writing to the Administration Dept. 

If you are seeking to obtain specific information (e.g. about a particular matter or from a particular time period), it helps if you clarify the details of what you would like to receive in your written request.

If you make a subject access request, please, where possible, include details of when, how and to whom you sent your details, and how these details are being used. We will tell you as soon as possible if we require more information from you. If we are unable to meet your request, we will explain why.

The right to rectification 

You can ask us to rectify your personal data if it is inaccurate or incomplete. Please help us to keep our records accurate by keeping us informed if your details change.

The right to erasure

The right to erasure is also known as ‘the right to be forgotten’. In some circumstances, you can ask us to delete or remove personal data where there is no compelling reason for its continued processing. This is not an absolute right, and we will need to consider the circumstances of any such request and balance this against our need to continue processing the data. Our response will also be guided by the provisions of our retention schedule.

The right to restrict processing

In some circumstances, you can ask us to restrict processing, for example:

  • If you disagree with the accuracy of personal data
  • If we’re processing your data on the grounds of legitimate interests (as detailed earlier), and whilst we consider whether our legitimate grounds override those of yours.


The right to data portability

If the situation arises where it would be helpful for you to move, copy or transfer personal data we hold about you, across different services, you may be able to ask us to do this. Please contact us to discuss.

The right to object to marketing

You can tell us if you object to our processing of your personal data:

  • based on legitimate interests
  • for the purpose of direct marketing (including profiling);


Rights in relation to automated decision making and profiling. You can ask us to review any decisions that are determined by automated means. You can also object to our use of your personal data for profiling.

We want to make sure that your personal information is correct and up-to-date. If you think the information we hold about you is incorrect, you can ask us to correct or remove it.

If you’d like to talk to us about your rights, you can contact us at

Alternatively, if, for any reason, you are not happy with our response, you are able to contact the regulatory body (ICO)


We sometimes use cookies to remember a choice you make on one page, when you have moved to another page if that information can be used to make the website work better.

For example:

  • avoiding the need to ask for the same information several times during a session (e.g. when filling in forms), or

Cookies we use

The table below lists the cookies we collect and what information they store. We use Google Universal Analytics & SEMrush CY Ltd to track user activity on our website – and this uses first-party cookies to:

  • Determine which domain to measure
  • Distinguish unique users
  • Throttle the request rate
  • Remember the number and time of previous visits
  • Remember traffic source information
  • Determine the start and end of a session
  • Remember the value of visitor-level custom variables

The following cookies can be deployed by Google Analytics as a result of visiting this website.

Cookie Name

Expiration Time



2 years

Used by Google Analytics to distinguish users.


1 minute

Used to throttle request rate.

Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit.

You can change your web browser settings to notify you before a cookie is downloaded or you can disable cookies altogether. However, disabling cookies may mean that certain content or functionality will not work properly for you. Find out more about cookies and how to manage them in your browser.


In an attempt to provide you with increased value, we may from time to time include third party links on our Website. These linked sites have separate and independent privacy policies. We encourage you to review those policies when you visit those sites. This Privacy Policy Statement only covers our Website and does not cover any other website. We therefore have no responsibility or liability for the content and activities of these linked sites.


Our Website is not intended for use by children under the age of 16, and we will not knowingly collect any information from any person below the age of 16.


In the unlikely event that The London School of Make-up or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.


We have the right to update our Privacy Policy if there are changes in the law or The London School of Make-Up Limited’s policies, and to reflect changes or developments made on our website. This privacy notice was last updated on 25 May 2018.

If you have any questions about our Privacy Policy please contact: Administration Dept. 11 John Princes Street, London, W1G 0JR

For more information about our obligations and your rights when using our services, please read The London School of Make-Up Limited’s privacy policy.



The London School of Make-Up Limited: ZA035443